Since 2013, we have sponsored fundraising campaigns, organized charity motorcycle rides, and created impactful content that has benefited causes that improve the lives of those in need.

Our Story became Our Mission

Our founders were the producers and director of Why We Ride — an award winning and critically acclaimed documentary about the passion of life, told by the many riders, racers and enthusiasts who love motorcycling. The film’s promotion of all that is good with motorcycling quickly evolved into one of the most significant movements among the motorcycle community within in the past 40 years.

We knew that the dedication and generosity of the motorcycle community was (and still is), an incredible resource, and we set out to harness that with a simple mission statement: Inspire – Educate – Celebrate.

When our film crew member Joseph Northrup passed away from a brain tumor he had been battling since childhood, we decided that our efforts to promote the good of motorcycling would now be guided by a mission to raise funds and awareness for those facing life’s challenges and hardships.

“MOTOvational continues to bring out the best among the motorcycling community and others. We are honored to join their efforts to make our world a better place!”

— Matt Swetlund, Harley-Davidson Motor Company